CoolTech Club with Bill Norton : Video Internet - The Next Wave of Massive Disruption to the U.S. Peering Ecosystem


January 17,2008


By 2010, 99% of all Internet traffic by volume will be video. In this presentation I share the business models for delivering video using today's popular distribution methods:

  1. commodity transit,
  2. CDN services,
  3. a hybrid transit/peering, and
  4. peer-to-peer.

If you believe my findings that peer-2-peer is by far the most cost effective means, then the efficient market theory suggests that the video internet of 2010 may look fundamentally different than the Internet ecosystem of today. This talk will discuss this potential future.


William B. Norton is co-founder and chief technical liaison for Equinix, Inc., a global provider of network-neutral data centers and Internet exchange services. In his current role, Mr. Norton focuses on research on large-scale interconnection and peering research, and in particular scaling Internet operations. He has published and presented his research white papers in a variety of international operations and research forums.


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