CoolTech Club Experts Panel : Start-up Building Strategies - From an Idea to Launch


October 19,2006


Ori Cohen: High level tips for entrepreneurs that are in pre-funding and immediate-post-funding stages of a technology start up. Practical ideas for VC fund raising and company setup are listed. (PDF)

Abigail Johnson: Typically, most people think about public relations exclusively as a tactical activity designed to get "ink" for a company for very short term reasons. This presentation makes the the case that public relations and strategic communications is critical to a start up company from the beginning because it should be focused on establishing a unique, leadership position. With such leadership comes a halo-effect that benefits the company across the board and for the long term. (PDF)

Paul A. Santinelli: How do you REALLY attract venture capital !!! (PDF)

CoolTech Club with Allan Leinwand : Open Source Comes to Networking: Fusion or Fission?


September 18,2006


When the Internet was first created, open-source infrastructure was the norm. Somewhere along the way, closed-source products started to dominate the landscape. Vyatta is working to restore the open environment and culture of the Internet's past by developing a line of enterprise-grade, open-source, network infrastructure products, including routers and firewalls. Allan will discuss the pioneering efforts toward delivering open-source networking products and solutions to the enterprise.

CoolTech Club with Alan Shalloway : The Business Case For Agility - The Lean - Agile Connection


July 12,2006


Agile methods center on building systems a piece at a time. The reasons for doing this are typically centered around the challenges of running a project through a predictive process. Lean provides another compelling reason to deliver software in stages -- to give the most value to the customer as soon as possible. By delivering value in stages you not only give the customer value quickly, but you can use the process to not build things that aren't needed and to eliminate waste in the requirements/analysis phases of the project.

This seminar discusses these issues by presenting the main principles of Lean Software Development while illustrating why and how to deliver value quickly. It then briefly mentions what development teams must learn in order to do this in a sustained manner.

CoolTech Club with Tobias Mayer : Management by Consensus – A Manager’s Guide to Scrum


June 7.2006


Scrum is an agile, lightweight process that can be used to manage and control software and product development using iterative, incremental practices. Wrapping existing engineering practices, including Extreme Programming and RUP, Scrum generates the benefits of agile development with the advantages of a simple implementation. Scrum is practiced now at thousands of software companies world wide, and its adoption rate is continuing to grow.

This session provides a high-level introduction to Agile Software Development and Scrum. The first part of the talk will focus on what Agile is and where it came from. The second part looks at the Scrum methodology, which is a concrete implementation of the core Agile principles.

CoolTech Club with Matt Doar : The Role of the Toolsmith


May 4, 2006


What is a toolsmith, and why is a more descriptive term than "build guy". "release engineer" or "configuration specialist"? Why is it a great idea to have a dedicated toolsmith in your company or project?

Where can you find good toolsmiths anyway? These are some of the questions we will discuss, so bring your own experiences of different software development environments.

CoolTech Club with Antonio Nucci : How to build a Carrier-Grade Defense-Shield


April 5,2006


In this talk, Dr. Antonio Nucci, Chief Technology Officer at Narus Inc, will highlight the major shifts in the security market over the past few years, discuss the dynamics of the security threats and the emerging interest of Internet Service Providers to play a key role in this market. He will also introduce a new preventative technology based on Information Entropy, also known as Carrier-Class Defense-Shield, that will help large high-speed ISP to efficiently defend their network perimeters from the most invasive and deadly DDoS and Worms outbreaks.

CoolTech Club with Slava Imeshev : Continuous Integration: Benefits, Challenges and Best Practices


March 2,2006


Software is a risky business. Most of the software projects fail because they miss deadlines, cannot stay in budget, or are unable to meet the requirements. Breakage of the code base cause delays and overspending that increases risks of project failure. Continuous integration helps reduce risks of such project failures.

In this talk we'll understand importance of a software build, introduce continuous integration and benefits it provides, discuss ways to avoid challenges associated with bringing it into a software organization and give tips on how to get most from this useful practice.

CoolTech Club with Tyler Kovacs : Just Add Water: Instant Websites using Ruby on Rails


January 25,2006


Learn how to make a database-driven site complete with a web front-end and test framework in under 30 minutes. People can't stop talking about Ruby on Rails - a sophisticated development framework that allows you to develop scalable, web-based applications in a fraction of the time.

Come see what makes Ruby on Rails special. We'll discuss and demonstrate its features by developing a simple application during the talk.

CoolTech Club with Yuri Rabover : What you always wanted to know about Root Cause analysis but were too afraid to ask


November 29,2005


What are Root Cause Analysis, event correlation, data modeling and what they have in common? Review of various approaches of complex system diagnostics: rule-based systems vs codebooks - accuracy, performance, maintenance. Overview of the SMARTS technology foundation: using information modeling for diagnostic and root cause analysis. Using the SMARTS technology to implement end-to-end management across multiple technology silos.

CoolTech Club with Ilya Mironov : Attacks on hash functions: Cat 5 storm or a drizzle?


September 15,2005


The biggest news in cryptography since the turn of the century is a series of attacks on decade-old standardized hash function, MD5 and SHA-1. Prior to the attacks, the hash functions were used indiscriminately in a gamut of schemes, protocols, and applications.

Some applications of hash functions are still cryptographically sound, some have to go; good alternatives to hash functions in some scenarios exist but are largely unknown to developers and protocol designers.


Corporate Members



What They Say About Us

"The wonderful thing about entrepreneurs is that their passion for starting new companies transcends languages and geographic boundaries."

Ron Conway, Founder and Managing Partner of the Angel Investors LP funds, early stage investor in Google and PayPal

"Networking is very important for start-ups. The challenge for them is often not money: it is mentoring and finding people who can give good advice from experience."

Esther Dyson, Founder, EDventure Holdings

"This conference is clearly a labor of love for a group of dedicated professionals who care deeply about the Eastern European entrepreneurs. From the value-packed educational panels, to the star-studded key note speakers' line up, to an amazing quantity of venture capitalists – this is a not to be missed event for any high tech entrepreneur,"

Richard Guha, President of the Marketing Executives Network and Managing Partner at MaxBrandEquity

"As Stanford MBA students, we were exposed to a lot of VC firms both from the Valley and abroad. It is at Stanford that we met Anna Dvornikova, an absolutely amazing business leader and (by our big luck) our friend, who was the center of the Russian Silicon Valley professional community, and was doing a huge work to connect Russia and the Valley. Anna helped us a lot with kick-starting Wikimart, put us to our first-ever conference, introduced us to most of Russian VCs. And all that happened in a very short time span! It was the beginning of a six-month journey that despite the particularly tough times resulted in an extraordinarily group of investors backing our start-up."

Maxim Faldin and Kamil Kurmakayev,
co-CEOs, Wikimart